统一色调A controlled palette
奶油白、沙色与暖棕承接服饰和建筑场景；黑色产品成为视觉焦点，形成克制的高端生活方式观感。Cream, sand and warm brown connect clothing and architectural settings, with black products as the visual focus.
SELECTED WORK 05 / CROSS-BORDER E-COMMERCE
Product marketing.
E-commerce design.
出海产品营销与
电商详情页设计。Product marketing &
e-commerce visual design.
为初创出海公司制作四组英文电商详情图，涵盖运动服饰与束腰产品。参考国内美妆大牌的排版，用穿搭场景、材质特写和产品细节呈现高端质感，帮助用户了解功能并选择款式。Created four English-language product-page designs for activewear and waist cinchers. Inspired by premium Chinese beauty layouts, the pages use styling scenes, fabric close-ups and product details to explain features and options.
01
高端视觉的排版与材质表达。Layout and texture for a premium visual identity.
参考国内美妆大牌的视觉层级与材质特写，以主视觉展示整体风格，再介绍穿着场景和产品细节。全页统一色调与字体层级。Adapted the hierarchy and fabric close-ups of premium beauty layouts to activewear. Each page starts with a hero image, followed by use cases and details, using consistent colours and typography.
建立层级Clear visual hierarchy
大字号英文标题先传达核心主张，短副标题解释产品，局部特写与图标进一步展开细节。Large headlines establish the key message, short subheads introduce the product, and close-ups explain details.
突出质感Material-led imagery
用面料特写呈现纹理，以柔和光影和穿搭画面展示产品质感。Fabric close-ups show texture; soft light and styled scenes present the product’s look and finish.
02
按产品选择核心卖点。Define the core benefit for each product.
针对每个单品选择主推卖点，再用具体场景解释用途：口袋裤突出收纳，外穿束腰突出搭配，运动短裤突出轮廓与细节。Each product leads with a specific benefit: storage for pocket leggings, styling for the outerwear cincher, and silhouette and construction for biker shorts.
01
口袋运动裤：随身收纳Pocket leggings: visible convenience
用手机放入口袋的特写解释收纳功能，再连接城市出行、球场与瑜伽场景；“Carry More”让卖点直接落在日常需求上。A phone-pocket close-up makes storage tangible. City, court and studio scenes connect “Carry More” with everyday needs.
02
外穿束腰：从塑形到搭配Outerwear cincher: a styling story
以西装、背心和晚间穿搭展示多种组合，将单一功能产品放入完整造型，传达外穿价值与搭配可能性。Suit, tank and evening looks place the cincher within complete outfits to communicate styling versatility.
03
运动短裤：从轮廓到细节Biker shorts: form and detail
先呈现穿着轮廓，再展开腰头、缝线、裤长与面料，结合运动和日常场景，逐步补充用户需要的信息。The page moves from worn silhouette to waistband, seams, length and fabric, supported by exercise and everyday contexts.
03
按购买决策，组织页面信息。Structure the page around product decisions.
页面按“产品介绍、使用场景、细节、尺码与款式”展开。先说明产品用途，再补充选择所需的信息。The pages introduce the product, show where it can be worn, then explain details, sizing and colour options. This gives shoppers the information they need in a clear order.
主视觉与核心主张 → 场景与穿搭 → 功能与材质细节 → 尺码／款式选择Hero & key message → Use cases & styling → Features & material detail → Sizing / options
英文表达与海外场景English copy and overseas contexts
采用短句标题与直观的产品名称，让信息便于扫读；通过城市穿搭、球场和训练场景，展示产品如何融入不同生活方式。Short headlines and direct product labels support scanning, while city styling, court and training scenes show how products fit different lifestyles.
视觉统一，单品有区别Consistency with product-level distinction
暖色系列用于日常穿搭；冷蓝色方案突出训练场景。两种方向分别对应产品的使用方式。Warm tones suit the everyday styling series; cool blue distinguishes the training-focused design.
04
四组完整产品详情图。Four complete product-page designs.
四组详情图分别呈现外穿束腰、口袋运动裤、运动短裤与运动束腰。点击可放大查看完整排版。Four designs cover an outerwear cincher, pocket leggings, biker shorts and a training cincher. Open any image to inspect the complete layout.
本案例展示视觉与信息策略，未提供投放或销售数据，不将设计目标表述为已实现的转化增长。原稿中的功效与百分比文案属于素材内容，未在本案例中验证，不作为实测效果或营销成果引用。This case presents visual and information strategy; no advertising or sales results were supplied. Efficacy and percentage claims visible in the original artwork are unverified and are not cited as measured product effects or marketing outcomes.