韩越｜品牌策划、内容营销与活动推广。五个项目，展示从受众洞察到执行的工作。Yue Han / Brand strategy, content marketing and events. Five projects, from audience insight to execution.
YUE HAN / 韩越我毕业于利兹大学平面设计硕士专业，工作涵盖品牌内容、社交推广与活动策划。为 155 万粉丝的抖音美食账号策划内容与视频脚本，也为 NAIF 策划音乐主题派对，单场到场超过 200 人。设计训练让我关注品牌表达，项目执行让我理解如何把内容兴趣转化为到店与购买。I hold a master’s degree in Graphic Design from the University of Leeds. I have planned content and video scripts for a 1.55M-follower Douyin food account and organised music-led bar events, the largest attracting 200+ guests. My work connects brand visuals, social content and customer visits or purchases.
我的工作包括选题与脚本、活动方案、视觉内容和合作方协调。我习惯先明确目标人群与推广目的，再推进具体任务、处理执行问题。我尤其关注新品牌如何找到自己的位置、被人记住，并获得顾客。I plan content, develop event ideas, produce visuals and coordinate partners. I start by clarifying the audience and business goal, then work through delivery and practical problems. I am especially interested in how emerging brands find their position, earn recognition and attract customers.
求职方向：市场营销 · 品牌策划 · 内容策划 / 英语可作为工作语言Seeking marketing, branding & content roles / Comfortable working in English
以全球音乐趋势与艺人演唱会热点策划成都本地派对，通过小红书内容引导到店，联动 818、Jump Out 等第三方组织拓展客源。Planned Chengdu parties around music trends and artists’ concerts. Promoted events on Xiaohongshu and worked with 818 and Jump Out to reach more potential visitors.
音乐主题 / 五一 AfroMUSIC / MAY DAY AFRO
节日互动 / 情人节INTERACTION / VALENTINE’S
文化借势 / 女神节CULTURE / WOMEN’S DAY
YANBIAN HENGXIN 负责抖音选题、脚本与内容编导，以朝鲜族服饰、小院食材和烹饪过程形成账号特色。同时参与带货短视频与直播，账号单场直播成交金额达 105.52 万元。
Planned Douyin topics, scripts and video direction around traditional clothing, garden ingredients and cooking. Also contributed to shoppable videos and livestream commerce. The account recorded RMB 1.055 million in one livestream.
选题与脚本 / 内容编导 / 账号运营 / 食品内容电商
Topics & scripts / Creative direction / Account operations / Food commerce
探索完整内容营销案例Explore the full content case账号整体数据；单场成交来自2025.11.13抖音后台，不代表个人独立业绩。
Account figures; session GMV from the 13 NOV 2025 Douyin dashboard, not sole personal results.
以“便携早午餐”为定位，提出恰巴塔套餐、内容排期与庭院快闪方案，并设计堂食优惠，引导外带顾客回店。
案例呈现：客群判断、品牌表达、推广与转化，以及预算评估。概念提案，示例数据不代表已实现业绩。Position the truck around portable brunch, with a proposed route from discovery to restaurant returns through ciabatta offers, content, a courtyard pop-up and dine-in incentives.
The case covers audience judgment, brand expression, conversion planning and budget evaluation. Concept proposal; illustrative figures are not delivered results.
参与美妆品牌创业项目，参考韩国美妆视觉与 Instagram 构图，以多巴胺配色统一内容风格。在小红书发布产品海报，寻找审美与受众契合的博主合作；案例同时展示品牌门店与上海快闪。Supported a beauty startup’s visual direction, published product posts on Xiaohongshu and looked for suitable creator partnerships. The case includes the brand’s stores and Shanghai pop-up.
EXPLORE THE BRAND STORY为初创出海公司制作运动服饰与束腰产品的英文详情图。参考国内美妆大牌的排版，以统一色调、穿搭场景和材质特写呈现产品，突出收纳、搭配与版型等卖点。Created English-language product pages for a cross-border startup. Beauty-inspired layouts, styling scenes and fabric close-ups explain the products and their benefits.
EXPLORE THE E-COMMERCE CASE
在 NAIF，我策划音乐主题活动，通过小红书和合作方推广吸引客人到店；在恒新，我负责选题、脚本与内容编导，并参与带货内容。两个项目让我积累了从方案制定到执行协调的经验。At NAIF, I planned music events and promoted them through Xiaohongshu and partners. At Hengxin, I developed topics, scripts and video direction, and helped produce commerce content. Both projects involved planning and coordinating delivery.
受众与竞品分析、品牌定位、产品卖点。JANE 提案展示完整策划思路。Audience research, positioning and product benefits. See the JANE strategy proposal.
选题、脚本与内容编导。恒新案例展示文化内容与抖音电商的衔接。Topics, scripts and creative direction. See Hengxin’s cultural content and Douyin commerce.
热点主题、活动策划与合作协调。NAIF 案例展示线上推广与到店成果。Event concepts and partner coordination. See NAIF’s promotion and attendance results.
品牌视觉、电商详情图与 AI 辅助创意。结合品牌调性组织画面和信息。Brand visuals, product pages and AI-assisted creative work, organised around brand tone and information.
策划抖音选题、视频脚本与烹饪叙事，以朝鲜族服饰和田园食材形成内容特色；账号平均每条点赞约 3.5 万，近 30 日互动粉丝 44.8 万。参与商品橱窗、带货视频与直播，2025 年 9 月起远程兼职。Planned Douyin topics, video scripts and cooking stories around traditional clothing and garden ingredients. The account averaged around 35K likes per post, with 448K engaged followers over 30 days. Supported the storefront, shoppable videos and livestreams; remote part-time from September 2025.
查看案例View case上海尔速环境科技有限公司，上海。Shanghai Ersu Environmental Technology Co., Ltd, Shanghai.
围绕说唱与派对文化策划活动，通过小红书推广、818 与 Jump Out 等合作方引流。万圣节 100+ 人、五一 Afro 200+ 人；情人节推广新增 30 名到店顾客。Planned rap and party-culture events, promoted them on Xiaohongshu and coordinated with 818 and Jump Out. Halloween: 100+ guests; May Day Afro: 200+; Valentine’s promotion: 30 new visitors.
查看案例View case参与品牌调性、海报及包装视觉，发布小红书产品内容，并寻找契合品牌审美与客群的博主合作。Supported brand tone, poster and packaging visuals, Xiaohongshu product content and creator outreach.
查看案例View case通过客群与竞品分析提出年轻化定位，设计品牌角色及餐车，并延展为快闪推广与门店回访方案。Researched audiences and competitors, developed a younger brand positioning, and designed a character and food truck. The portfolio develops the concept into a pop-up and return-visit proposal.
查看案例View case现居上海 · 开放市场营销、品牌与内容策划机会
欢迎通过邮件联系，讨论岗位与项目。Based in Shanghai · Open to marketing, branding and content roles
Email me to discuss a role or project.
