品牌营销与活动策划
全球趋势调研 / 热点主题 / 小红书引流 / 第三方合作
Brand Marketing & Event Planning
Trend research / Timely concepts / Xiaohongshu / Partnerships
围绕说唱、R&B、欧美流行与 Afro 音乐策划派对，结合成都客群的偏好形成品牌特色。
Planned parties around rap, R&B, Western pop and Afro music, adapting the themes to audiences in Chengdu.
调研全球派对的音乐风格、活动形式与目标人群，筛选适合 NAIF 的主题。
Researched party formats, music styles and audiences internationally, then selected themes suited to NAIF.
Kanye、Travis Scott 等艺人的演唱会成为热点时，及时策划相关音乐派对，吸引成都本地乐迷参与。
Responded to interest in Kanye and Travis Scott concerts with related music parties for local fans.
根据成都客群的音乐偏好、社交需求和场地条件，调整活动主题、海报信息与互动方式。
Adjusted themes, poster information and activities to local music tastes, social interests and the venue.
音乐主题、节日互动与季节活动，分别回应不同的到场动机。
Music-led, interactive and seasonal concepts gave audiences different reasons to visit.
以 Afro 音乐为主题，在海报中写明日期和产品信息，通过小红书向偏好这一风格的人群推广。
Promoted an Afro music night on Xiaohongshu, with the genre, date and product offer clearly stated on the poster.
围绕单身、恋爱与情绪表达策划情人节活动，以「通缉令」海报介绍人群互动和旧物换特调玩法，结合定向推广吸引新客。
Built the seasonal communication around relationship status and emotional expression. A “wanted notice” linked audience-specific interactions with a keepsake-for-cocktail exchange; targeted promotion focused on attracting new visitors.
策划万圣节派对，在小红书提前发布活动内容，配合现场节日氛围与互动吸引顾客参与。
Planned a party around the Halloween occasion, connecting Xiaohongshu promotion with on-site marketing to turn interest in seasonal activities into attendance.
成果由本人项目记录提供。30 名新客对应情人节定向推广；到场人数与新增顾客分别统计。万圣节以文字记录呈现，未提供对应图片。Outcomes follow personal project records. The 30 new visitors relate to targeted Valentine’s promotion. Attendance and new visitors are separate measures. Halloween is shown in type; no campaign-specific image was supplied.
通过小红书发布活动，通过第三方联合推广拓展客源。
Promoted events on Xiaohongshu and through joint activities with party organisers.
在小红书发布活动海报与主题内容，借艺人热点吸引乐迷关注，并写明音乐风格、时间和互动玩法，方便用户决定是否到场。
Published posters and artist-related posts on Xiaohongshu. Each post explained the music, timing and activities so local fans could decide whether to attend.
与 818、Jump Out 等派对组织联合办活动。我参与主题策划与合作协调，将 NAIF 的场地与合作方的客群、传播渠道结合，开展联合推广。
Helped plan and coordinate events with 818 and Jump Out. Joint promotion combined NAIF’s venue with the organisers’ audiences and channels.
职责与成果依据本人提供的项目说明；海报及现场图作为项目档案展示。未单独署名的设计与摄影不作个人独立创作声明；未标日期的现场图不对应特定活动。艺人图像为音乐主题引用。Role and outcomes follow the supplied project description. Posters and photographs are project materials; uncredited design and photography are not claimed as sole authorship. Undated live images are not assigned to a campaign. Artist imagery is used as a music-theme reference.
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