SELECTED WORK 04 / BEAUTY BRAND · STARTUP PROJECT

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美妆品牌视觉、
社交内容与博主推广。
Beauty-brand visuals,
social content & creator outreach.

参与美妆品牌创业项目,参考韩国美妆视觉与 Instagram 构图,梳理多巴胺配色的内容风格,在小红书发布海报,并寻找博主合作推广。Supported a beauty startup with visual references, Xiaohongshu product posts and creator outreach, drawing on Korean beauty, bright colours and Instagram-style composition.

01 / PRODUCT COLOUR & FORM
02 / SHANGHAI POP-UP
PROJECT PERIOD

2025.04—2025.05
参与美妆品牌创业项目Beauty startup involvement

MY INVOLVEMENT

品牌视觉与内容支持
小红书发布 · 博主合作拓展
Visual & content support
Xiaohongshu · Creator outreach

BRAND CONTEXT

全国多家分店 · 上海快闪
品牌发展背景,依据项目资料
Multiple stores in China · Shanghai pop-up
Brand context supplied for this portfolio

01

品牌调性与视觉参考。Brand tone & visual references.

参考韩国美妆的配色与陈列,以“明快、俏皮”为方向,运用撞色产品和水果元素突出品牌风格。Used Korean beauty references, contrasting product colours and fruit imagery to develop a bright, playful visual direction.

品牌产品、包装与购物袋 / 统一的色彩表达
A COLOURFUL POINT OF VIEW

配色、构图与产品展示。Colour, composition & product presentation.

以紫、黄、粉、蓝等色彩组合,搭配简洁背景、产品堆叠和水果静物,突出包装造型。我参与品牌调性梳理与视觉内容支持。Lilac, yellow, pink and blue create distinct combinations. Clean backgrounds, stacked products and fruit pairings focus attention on packaging and colour. My role centred on brand tone and visual content support.

02

小红书产品内容。Product content on Xiaohongshu.

参考 Instagram 的构图与配色制作产品海报,在小红书发布。通过一致的背景、色彩和静物风格,让不同内容保持品牌辨识度。Published product visuals on Xiaohongshu, using Instagram-inspired composition and a consistent palette, background and still-life style.

水果意象 / 清爽的色彩联想
产品堆叠 / 突出造型与撞色
静物构图 / 建立统一的内容风格
03

博主筛选与合作方向。Creator selection & collaboration.

参与寻找合作博主,重点考虑画面风格、受众兴趣以及美妆分享和产品体验内容是否适合品牌。Looked for creators whose visual style, audience interests and beauty or product-review content suited the brand.

01

审美契合Visual fit

画面风格能否自然呈现品牌的鲜明配色与俏皮气质。Consideration: a visual style that complements the brand’s colour and playful tone.

02

受众相关Audience relevance

内容是否面向关注美妆、生活方式与新品牌的人群。Consideration: audiences interested in beauty, lifestyle and emerging brands.

03

场景适配Content context

合作表达方向:产品展示、试用分享与快闪探店,让用户在具体场景中认识品牌。Content opportunities: product features, trial experiences and pop-up visits.

推广思路:品牌视觉吸引注意 → 博主内容提供体验视角 → 产品与门店承接兴趣Promotion approach: visual attention → creator perspectives → product and retail interest
04

品牌门店与上海快闪。Brand stores & the Shanghai pop-up.

上海快闪沿用粉色空间、品牌标识与彩色产品陈列,提供线下看货、体验和拍照场景。根据项目资料,品牌已在全国开设多家分店。The Shanghai pop-up uses pink interiors, brand signage and colourful product displays for in-person browsing, trials and photos. According to the project information, the brand has multiple stores across China.

上海快闪 / 空间、装置与品牌标识
品牌门店 / 色彩与产品陈列

项目说明:以上图片为提供的品牌项目素材,用于说明品牌视觉与线下触点;不将全部物料或空间设计归为个人独立创作。全国门店发展为品牌层面信息,本案例重点呈现我的品牌内容与推广参与。Project note: supplied brand imagery illustrates the visual identity and retail touchpoints; it is not presented as wholly independent personal design work. Store expansion is brand-level context; this case focuses on my content and promotion involvement.

ALL WORKYUE HAN / MARKETING & BRANDING05 / E-COMMERCE
品牌项目素材放大图